By Norma Moores and Carrie Brooks-Joiner, KAB members

The Knot A Breast breast cancer survivor dragon boat team was formed in 1998. The team is now 23 years old and has been represented by a logo of a cute dragon head with a pink ribbon around its neck and Knot A Breast spelled out below it in a rope-like font. This logo was created by Hamilton artist, Conrad Furey, married to coach Kathy Levy’s cousin.

Knot A Breast’s original logo by Conrad Furey

Conrad was born in Newfoundland in 1954 and settled in Hamilton in 1974. He passed away from colon cancer in 2008. Conrad was very fond of Knot A Breast. One of his paintings depicts a dragon boat team and hangs on the ground floor in the Medical Arts Building at 1 Young Street, Hamilton. He created the original logo after talking to the entire original team.

Example of Conrad Furey’s art, Medical Arts Building, 1 Young Street, Hamilton

After 23 years, though, it was time to update the logo while reflecting on the legacy of the original logo and the future of the KAB team. A Visual Identity Project Committee was formed to develop a new logo and team shirts with members Carrie Brooks-Joiner, Michelle Sandrasagra and Milka Vujnovic. After consulting with the Board of Directors, they felt the new logo should reflect a team that is:

  • Strong
  • Fast
  • Powerful
  • Competitive
  • A cohesive team

The new logo needed to be visually striking, a strong purple colour, include a dragon head and the team’s name, Knot a Breast, transferable to multiple formats and uses, and have longevity, just like the original logo.

Hamilton artist, Heidi Hoffmann, owner and founder of Imagine Media  (Facebook, Instagram), Hamilton, and a friend of KAB member Milka Vujnovic, was engaged to create the new logo. Imagine Media is a marketing agency that pushes the boundaries of creativity. They specialize in digital marketing, website design, branding development, and social media.

Knot A Breast’s new logo is the head of a dark purple dragon breathing red fire. It comes in the primary format with the team name, a version with just the dragon head, and a ‘reverse’ white version for printing on team shirts. It was approved by the Board of Directors and presented to the members at the virtual Annual General Meeting on May 21, 2020. We can’t wait to see it on new team jerseys when racing starts again!

Knot A Breast’s new dragon head logo
Knot A Breast’s new reverse logo for printing on dark team clothing

The original and new logos demonstrate that there are many ways to support breast cancer survivors, including creating beautiful logos for us that embody our strength, power and team.